Dog lovers will be observing Adopt-a-Dog Month throughout October and cat lovers across the country will celebrate National Cat Day on the 29th.
A local Fargo, ND, woman is taking advantage of the pet-themed time of year by launching a new website, headovertails.com, which is advertised to combine.
A well designed, easy-to-navigate site with a strict focus on offering only high-quality, healthy products for dogs and cats including organic pet food, healthy treats, natural supplements for pets, professional grooming tools and durable, long-lasting toys to keep pets vibrant and healthy.
“After careful examination of all the competitors, it was really hard to find top-quality products amongst all the other stuff,” said Rachel Rice, Internet Marketing Manager.
“Although there are a lot of big box retailers out selling tons of pet supplies, it’s hard for the consumer to find unique specialty items for their pets. We saw a real opportunity to offer the best and the brightest in the nicest, most easy-to-use format, and we accomplished that with headovertails.com.”
The pet supply market has seen rapid growth over the last few years. According to Rice, this is largely due to recent scares about tainted pet foods coming out of China. The growing popularity of the dietary supplement market is also having an impact, with product developers consistently adding new items to their pet categories. More veterinarians are also beginning to connect significant health concerns to the poor diets and poor nutritional content of average pet food.
Along with the new e-commerce site, Head Over Tails for Pets will also publish mail-order catalogs that will be sent periodically directly to customers’ homes. The catalogs will feature new items, educational content and special promotions. The company also offers customers who sign up for emails the chance to take advantage of weekly promotions and product spotlights, as well as stay up to date on news and information with a monthly e-newsletter.
“Our product mix is unique, our website is easy to use and it’s convenient to order from us,” explained Maggie McCalip, Director of Market Research. “We deliver the best pet products directly to your door without any hassles.
We’re a perfect fit for people who care greatly about their pets; people who want to enhance their pet’s quality of life by giving them safe, natural pet food and quality toys and accessories.” The company specializes in offering healthy and preventive products, including organic pet food, healthy treats, natural pet supplements and professional grooming tools.